Why Total Fertility?

Choosing the fertility clinic that is right for you does not need to be a leap into the unknown. We know it can be a frustrating and confusing time hearing that you need to start fertility treatment. There is a lot to consider when making those initial steps of deciding where to have treatment. Total Fertility is here to help make your decisions feel a little easier. We understand there is a lot of information to process so we aim to take away the stress with our clinic comparison tool. We are the first platform to display clinic locations, success rates, costs and most importantly of all quality of care.

Whether you are starting a family, freezing your eggs or helping a friend explore their options make sure you invest some time first with Total Fertility. We want to make your job simple by removing that overwhelming feeling of uncertainty people get when embarking upon treatment. Total Fertility helps you stay up-to-date with the latest technologies and trends, with interesting articles and blogs on fertility topics written by experts. Our information section and glossary explains about different treatments and terms and will help you understand what it means for you.

Whether you are NHS funded or self-funding IVF treatment, it is important to know exactly what you are getting in return and how that compares in different clinics. We cover all locations across the UK and compare all registered fertility clinics in a chosen area. Comparing the prices and success rates of treatments in each clinic may help you decide where to invest your money. Take time to decide and weigh up all the pros and cons before choosing which direction to go. Why not start right away? Select your area and compare what your local clinics offer. You might just be surprised by what you find.

Total Fertility helps you make an informed decision about your treatment. Everything has been designed with the patient in mind so invest some time now and make the right decisions for your future. The Team at Total Fertility.

The Total Fertility Mission

We understand the challenges patients face when choosing a fertility clinic. Total Fertility helps you compare clinics across the UK more easily.

We’ve identified the three areas of major consideration for individuals looking to undertake fertility and IVF treatments: Success rates, treatment costs and location.

We combine this information from the individual fertility clinic websites and HFEA database to help you to make a more informed decision based on your location.

The Team Behind Total Fertility

Phil and Ed, Total Fertility’s co-founders, bring together over 15 years experience in both the medical and online comparison worlds, and have a long friendship, too. We’re excited about working together on this company and have a good feeling it’s going to become something special.

Phil Reynolds

Phil Reynolds

Phil coordinates the development of the online service at Total Fertility. He was formerly Marketing Director and Head of Digital at a number of SMEs in and around London. When not working, he enjoys doing anything outdoors, particularly long distance running and ski mountaineering.

Edward Coats

Ed Coats

Ed is a Consultant Gynaecologist and Fertility Specialist. Ed is passionate about ensuring that his patients understand the fertility marketplace and wants to help. Alongside his clinical work Ed is a keen adventurer who has trekked to both the North and South Pole.